Latest Articles

i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

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• Media Landscape vs. Media Ghetto

  Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more

• Approaching the Crossover

  Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more

• Marketers Cautious Over Social Media Spend

  Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages. more

• Mobile Surf's Up

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• Brief Encounter: SpinVox

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Related Events

What Happens to Newspapers?

When: October 28th, 2008
Location: Zigfrid von Underbelly, 11 Hoxton Square, London, N1 6NU
Price: Reduced to £25.00 if you are eligible for a discount.

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Writing for the Web (One Day)

When: July 9th, 2008
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.

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Social Media for Business

When: July 3rd, 2008
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.

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Beers & Innovation 12: Clients in the Wild

When: November 20th, 2007
Location: The CC Club, The Trocadero, London
Price: Reduced to £25.00 if you are eligible for a discount.

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Branded Content Forum (2 days)

When: October 30th, 2006
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: Reduced to £0.00 if you are eligible for a discount.

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Content Still King

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US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis.

The new measure - the Internet Activity Index divides usage into four areas, content, communications, commerce and search. It then tracks the amount of time spent on these activities as recorded by Nielsen/NetRatings:

• Content - Web sites and Internet applications that are designed primarily to provide news, information and entertainment.
• Communications - Web sites and Internet applications that are designed to facilitate the exchange of thoughts, messages, or information directly between individuals or groups of individuals.
• Commerce - Web sites and Internet applications that are designed for shopping online.
• Search - Web sites and Internet applications that scan the Web to provide prioritized results based on specific criteria from user-generated requests.

The initial results show that content-based sites are the clear winners when it comes to consumer attention.

(for other views, see the original here)

The results give a clear picture of seasonal variation when it comes to the amount of time spent shopping online, with rising figures from September to December, followed by a sharp drop in January. Overall, though, the trend appears to indicate less time spent shopping and more on content. Hopefully for internet retailers, this indicates that it’s becoming quicker and easier to shop online than ever before.