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i-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
more- More Web 2.0 Needed In Schools
- UK Council for Child Internet Safety Launches
- US Presidential Election Gets Social
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Brief Encounter: Richard Mower, PocketSurfer
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Mobile Surf's Up
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Related Events
Beers & Innovation: Coming of Age
Location: Orchid (formerly CC Club)
Price: Reduced to £25.00 if you are eligible for a discount.
Beers and Innovation 7: Do agencies innovate? (NMK)
Location: Albannach, 66 Trafagar Square, London WC2N 5DS
Price: Reduced to £15.00 if you are eligible for a discount.
Beers & Innovation 7: Agencies Step Up (NMK)
Location: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: Reduced to £15.00 if you are eligible for a discount.
Beers & Innovation 6: Social By Design (NMK)
Location: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: Reduced to £15.00 if you are eligible for a discount.
Beers & Innovation 5: Smart Textiles & Technology (NMK)
Location: Central London venue TBC
Price: Reduced to £15.00 if you are eligible for a discount.
Beers & Innovation: Filthy Lucre
StumbleUponWhat can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively?
Update: Unfortunately, this event has been cancelled due to too few bookings.
Date: 25th September
Time: 6.30pm - 8.30pm
Venue: The CC Club, The Trocadero, London (Map)
Price: £25
Booking: At present, bookings must be made via email to ian.delaney@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.
The adult sector has led the way in media for many generations, and this remains the case now. When you hear about the threat from ‘user generated content’, it’s often from beleaguered mass media veterans concerned about bloggers stealing their audiences and consequently, their revenues. However, the adult industry has already faced and embraced a similar challenge. As the Times describes here, sales of explicit DVDs have dropped 30% since 2005. The rise of online video, rich mobile content and internet television are filling the gaps, but so are alternatives created by the former audience: UGC pornography has a massive following already. Rather than ignore it, like some parts of the mainstream media, the adult sector has created the hosting, facilitation and has had the imagination and courage to turn an apparent danger into new business opportunities.
The evening promises hot debate, spicy marketing secrets and clandestine encounters with some of the most innovative businesses on the Internet.
Chair: Helen Keegan, founder of BeepMarketing. Helen is one of the few people in the world to have real world experience in the theory and practice of wireless marketing. She knows what works (and what doesn’t) and is a leading advisor on best practice in the mobile marketing industry. She also runs the mobile marketing training course for the IDM (The Institute of Direct Marketing) and various mobile marketing courses in conjunction with 160 Characters, the messaging industry association.
Panel: TBC
Other Links: Inspiration for this event came in part from this blog posting by Seamus McCauley and this one on Techcrunch.
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