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i-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
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The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
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Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
more- More Web 2.0 Needed In Schools
- UK Council for Child Internet Safety Launches
- US Presidential Election Gets Social
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- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
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Location: The Mermaid, Puddle Dock, Blackfriars, EC4V 3DB.
Price: £295.00 Reduced to £245.00 if you are eligible for a discount.
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My Digital Life
StumbleUponThe AOP's report this month, My Digital Life, reveals striking generational differences when it comes to the extent and nature of internet use.
The AOP's report this month, My Digital Life, reveals striking generational differences when it comes to the extent and nature of internet use.
As you might expect, perhaps, the report notes that the, "Share and reach of TV and Radio is lower and falling among younger adults (16-24’s)," with the time devoted to on-demand media such as games, DVDs and the Internet.
Young people are also far more likely to make use of social internet sites, such as blogs and social networks, as opposed to websites based upon editorial content.
Fig 1: Use of social networks. (Source: Ofcom Communications Market,
2006)
More than half of young people aged 16 to 24 make use of social websites such as MySpace and Bebo on at least a weekly basis, with many logging on to such sites on a daily basis. The figures drop dramatically to less than 20 per cent in the next oldest age group 25 to 34 year-olds, and again to less than 10 per cent among 34 to 44 year olds. The figures then start to rise again among older users, perhaps indicating that the use of such sites is closely linked to the amount of free time available.
Fig 2: Commenting on blogs. (Source: Ofcom ad-hoc survey, June
2006)
Similar patterns emerge, though less strongly, when it comes to making comments on blog posts. Nearly three-quarters (73 per cent) of 18 to 24 year-old internet users make comments at least weekly, with the number dropping to half of this in the 25 to 34 age group. According to the research sample, nobody in the younger age group never leaves comments, while 42 per cent of the older age range do not participate in this way.
Other findings cited in the report include:
- Strong growth in internet usage over the past decade (60%
of homes now online, 70%
broadband) - Internet users are still more likely to be younger and richer than the average
- Particularly high levels of usage in London and the South-East of England
- More than 50% of users go online every day, with average
weekly use around
11 hours (12 for broadband and 5 for dial up) - Currently music / audio are more widely used than video but all are growing
The full report is available for members of the AOP here.
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