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The Search for Video
Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.
Online video is always in the news this year. Perhaps
this is because it's become the most critical site of battle
between old and new media; the big corporations and the power of
crowds.
Most recently, of course, media giant Viacom inc.
filed a $1bn lawsuit against Google
yesterday, aimed at its internet video sharing site YouTube. The suit charges
Google with "massive intentional copyright
infringements" of Viacom's assets. Viacom owns such
perennial YouTube favourite sources as MTV and Comedy Central.
The company says that almost 160,000 unauthorised clips from its
programmes have been uploaded onto YouTube and that these have
been viewed more than 1.5bn times. "There is no question
that YouTube and Google are continuing to take the fruit of our
efforts without permission and destroying enormous value in the
process," a statement from the company said.
The BBC reports that Google says it is "confident"
that YouTube has respected the rights of copyright holders.
However, investors appear to be less confident, with the search
company's shares falling fall $11.72, or 2.6%, when the news
was announced.
It's ironic that news of the suit comes little more than
two weeks after news
emerged that YouTube had entered into an agreement with Audible Magic, to
license its copyright protection technology to filter out
unlicensed clips. The company signed a deal with MySpace on
February 12 to perform a similar service. Or perhaps it's
not ironic at all, a cynical observer might suggest that it
signals the hunger of company lawyers to make money from
YouTube's allegedly illegal content before the company could
move to eliminate that content itself.
Searching video is already perfectly possible. On Monday,
Beet TV revealed
that a US defence contractor BBN
had "applied a national security technology application,
developed to fight terrorism, to "crawl" the audio
tracks of public Internet videos through its PodZinger
subsidiary." Apparently, more than 1.5mn videos have been
analysed, transcribed and made searchable since December. The
company is now seeking to sell its technology to other search
companies as a 'white box' solution to video search.
Meanwhile, music recommendation site last.fm yesterday announced
that it was to extend its analysis engine
"audioscrobbler" to video files, suggesting that it,
too, has access to the means to analyse video for its
content.
The deployment of this kind of search technology appears to
be vital for the future well-being of sharing sites. Not only
will it open those sites up to mainstream users who don't
want to have to rely on tags and browsing to find the videos
they need, but it will give site owners the capacity to
automatically identify material that might lead to
litigation.
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