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The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

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YouTube 'beats' TV

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Well, TV websites, that is. For the first time, during the week of February 17, the user-generated video-sharing site beat the combined traffic of all the television network websites, according to metrics company Hitwise.

Well, TV websites, that is. For the first time, during the week of February 17, the user-generated video-sharing site beat the combined traffic of all the television network websites, according to metrics company Hitwise.

Research Director at Hitwise, LeeAnn Prescott, stated that:

The custom category of 56 television cable and broadcast network sites received 0.4865% of all US Internet traffic for the week ending 2/17/07, while YouTube received 0.6031%.

The figure is hailed as something of a sea-change in the nature of entertainment on the Internet. Users are now more likely to go to YouTube than any other television or gaming website. Google now owns the most popular entertainment website on the net.

YouTube is now the 12th most visited domain on the Internet according to the week's figures, and this traffic does not include videos embedded in social networking profiles or blog entries. The properties that remain more popular are MySpace domains, Google, Yahoo domains, Hotmail, MSN, eBay, Live Search, and Facebook. The site experiened a 13.7% rise in visits over the two weeks between the 3rd and the 17th of the month.

The rise of YouTube seems to have been unaffected by the recent removal of 100,000 clips containing copyrighted material demanded by Viacom. Whether this means that user-generated material is in fact as popular as the television clips normally found on the service's 'most viewed' pages remains unknown and YouTube isn't telling.

Perhaps affecting the validity of these claims, the Hitwise results did not include the data from specific television programme sites or news, sports or weather sites.