Latest Articles
The Community Glue
Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.
moreMore Everything - The Ofcom 2008 Report
UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.
moreParents Fear For Networked Kids
Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.
more- Brief Encounter: Richard Mower, PocketSurfer
- Approaching the Crossover
- The Cleverest Thing That Never Existed
- Book Review: Bringing Nothing to the Party
- Marketers Cautious Over Social Media Spend
- Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com
- Business Sites Handicapping SEO
Related Articles
Brief Encounter: Richard Mower, PocketSurfer
What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas. more
Mobile Surf's Up
The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other. more
TV Struggles With Ads
Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether. more
Social Networks and Profitability
Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors. more
Brief Encounter: Unruly Media
Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview. more
Related Events
On-Screen Advertising Creativity Summit 2007 (Marketing Week)
Location: St Giles Hotel, London, WC1B
Price: Reduced to £699.00 if you are eligible for a discount.
New Directions In Mobile (NMK)
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.
Part 2: IPTV & the Future of Mobile TV
Location: The Arts Club, Dover Street, London.
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.
New Directions In Mobile (NMK)
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.
Mobile TV Workshop: Usability At The Cutting Edge
Location: Barnard?s Inn Hall, near Chancery Lane, London.
Price: Reduced to £400.00 if you are eligible for a discount.
Mobile Advertising Not Ready Says IAB
StumbleUponWith some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.
A study published by the IAB has revealed that mobile advertising is being treated with caution by marketers, agencies and online publishers.
The research, which questioned UK brands, agencies and media owners found that the success of the medium will be related to how the mobile advertising industry deals with the lack of standards, measurement, evidence and creative, coupled with the notoriously slow user experience of mobile web access.
The qualitative research, among UK brands, agencies and media owners, coincides with the IAB formally announcing its commitment to mobile advertising with the launch of a dedicated Mobile Council and a raft of initiatives.
The next two years will be critical to the industry’s success according to 40 senior-levels marketers who were questioned as part of the survey. They also predicted that mobile advertising will not become mainstream until 2010.
The advantages of advertising on mobile handsets were acknowledged by all respondents, with the personal and interactive nature making the medium highly appealing to marketers. However, the industry is lacking the necessary expertise and infrastructure to roll out mobile marketing effectively.
The research coincides with the IAB announcing the launch of a dedicated Mobile Council, underlining the body’s commitment to the industry. The first report from this initiative will be a joint industry report: "Mobile Advertising: the Emerging UK Market", produced in partnership with the Mobile Marketing Association (MMA). The report will detail the formats available for use right now in the mobile advertising industry, such as search, display and video.
Chief executive of the IAB, Guy Phillipson, said, "As the trade body for Internet advertising the move into mobile is a natural progression. The IAB has spent the past year researching the mobile advertising industry and finding out first hand from marketers what they want to know.
"As mobile Internet technology becomes increasingly sophisticated and consumers become more comfortable with the mobile experience, brands will have a wealth of opportunities to reach audiences with highly-targeted and relevant campaigns. It is the job of the IAB to show them how."
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.