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i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

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EconMusic

When: September 23rd, 2008
Location: Natural History Museum
Price: Reduced to £0.00 if you are eligible for a discount.

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NMK/Cybersalon Xmas Lecture

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Blogging 4 Business (Retail Events)

When: April 4th, 2007
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Price: Reduced to £346.63 if you are eligible for a discount.

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Not Just Pretty 'Faces: The Evolution of the Digital Designer

When: March 22nd, 2007
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Nirvana Business Development (NMK in the South West)

When: February 15th, 2007
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Building a Business on Free

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Fantastic.  Prince gave away his new CD for ‘free’ with a national newspaper, former Kinks frontman, Ray Davies, is soon to follow and Radiohead recently invited you, Joe Public, to decide precisely how much (or not), to pay for the digital release of their latest oeuvre, In Rainbows…

Date: Nov 05, 2007 from 18:00 to 21:00

Venue: The Worship, 3 Triton Court, Finsbury Square, London, EC2A

Location: Nearest Tubes - Old Street (Northern) and Moorgate (Northern, Circle, Metropolitan and H’smith & City)

This seminar has been produced in association with CIDA, the East London Business Development Agency. This event is open to all, with engagement particularly encouraged from trading companies and individuals from black and ethnic minority backgrounds. Please note that pre-event registration is essential to access this FREE event. and that booking for the event can ONLY be made through contact with CIDA.

For more information, please email or call Jessica Green on 020 7247 4710. Registration forms maybe downloaded from www.cida.co.uk

SPEAKERS

Panel:
Kieron Concannon, MD, FDM Records

Andrew Dubber, newmusicstrategies.com

Guy Parsons Digital Strategist & Game Designer 

Davey MacManus, Artist, The Crimea

Moderator: Ghizela Rowe, The Copyright Group

Disabled Access: The venue is fully accessible has facilities to accommodate those with special needs. Please contact if you have specific requirements.

TOPIC

Leaving aside the finer details of a recent spate of headline-grabbing announcements on the subject of giving music away for free, these examples are the result of some clever thinking by artists who are using ‘free’ music as a promotional tool to stir up press interest and sell consumers other related products, be it concert tickets, merchandise or in the case of Radiohead, a premium physical release of the same album at a later date.

But what does this mean for artists who aren’t household names, who don’t have a lineage of best-selling records or a fanbase to match?

Recent history shows that it can be done - UK indie band The Crimea hit the headlines earlier this year having made a digital copy of their 2nd album, The Witching Hour, available as an entirely free download. Remember Nizlopi’s JCB song, Christmas ‘05? Encouraging unfettered downloading and sharing of their video was a crucial factor in the song’s success. Then there’s the Arctic Monkeys, whose rapid rise to fame was greatly helped by Internet distribution of free downloads of the band’s pre-label demo CDs. But these are the exception, not the rule and in terms of PR, the law of diminishing returns will always apply.

Can and should ‘free’ be part of the plan for today’s emerging artists, labels, managers and small music companies. Is it viable or indeed advisable to give music away and if so, how can it be done in a way that doesn’t compromise artists’ income, integrity or longevity?