Monday 26 November 2007
10:00 AM to 4:00 PM
Central London TBC
Price: £175 (concessions £125)

Booking: At present, bookings must be made via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412.

In order to make sure your site meets your audience’s needs, you need to start by understanding your audience.  This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them.

Planning to redesign your site or make it work harder for you through usability and more? This course takes you through a User Centred Design (UCD) process, looking at both theory and practice, giving you the confidence to commission and manage UCD.

Do you want people to enjoy using your site? How can you help people find what they want on your site? By using a range of simple, cost-effective and tested techniques to put the user at the heart of your web design and development process.

You will be given an overview (and gain a good understanding) of each of the key UCD methodologies including:

• Heuristic analysis
• Persona development
• Open and closed card sorts (cognitive modelling)
• Walkthroughs

You’ll also have the opportunity to try out each of these processes for yourself. At the end of the course, you will be able to select the right process for the job you are managing, plan and budget for each process as well as assess the quality of the results.

Additional benefits of the course are that you will be able to:

• Analyse a site and make recommendations for improvements
• Share information about your intended users in a way that everyone in the project will understand
• Develop the navigation structure for a site
• Use cost effective prototypes to make your site easier to use
• Meet and network with peers in the interactive design sphere

The course is aimed at web editors, designers, website managers and interactive project managers.

Course tutor
Jane Austin is a User Centred Designer with over 10 years’ experience in the industry, setting up a design consultancy, Recollective in 2000. Recollective’s clients included Orange, The Arts Council, The Design Museum and various government bodies. Recollective was acquired by Framfab (now owned by LBI) in 2005.

Jane now writes and lectures on User Centred Design, and is a consultant at Precedent.