Latest Articles

ebuzzing launches blog advertising service in the UK

The UK launch of ebuzzing signals a new channel for brands and advertisers to reach highly targeted audiences via social media. It also monetises bloggers so that they receive (fully disclosed) payment for writing about the campaigns that interest them. By Steve Green.

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Skillset and Abertay to present conference about excellence in games education

Skillset has collaborated with Abertay University to organise ProtoTeach a conference about “best practice in games education” being presented at Dare ProtoPlay in Edinburgh next month. By Nick Sheridan.

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Search for property rentals drop by half a million as punters look to buy instead

The latest quarterly analysis of online search data by leading independent search and social marketing consulting and technology firm Greenlight, reveals that unlike February, there were more online searches made by UK consumers in May for places to buy as opposed to rent. The report, ‘Real Estate Sector Report May 2010‘, also reveals that when it came to sales by location, Scotland proved the most sought after region. Edinburgh was most popular followed by Glasgow then Aberdeen. Cumulatively, they accounted for 19% of all location-specific sales keyword searches.

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• Managing Content over Multiple Channels: Interview with NTT Europe Online
• The Role of Social Influence in Customer Loyalty
• Charities and Social Media: Exclusive interview with Blurb
• John Lewis’ social media strategy pays dividends
• The Subjective Web: Semantic Evolution
• Will the iPad really change the game?
• Free CPD session in psychological coaching

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• The future of search

  Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet.

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• Semantic Web: a new revolution for managing information

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• The Semantic Web: Ontologies and Real Time Technologies For Business

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