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Text Reminders For New TV Shows
StumbleUponIn beta trials around Britain, fans of the supernatural have been ditching the Ouija boards and Tarot cards and turning to SMS text-delivery TV reminder service whensiton.com, which is launching this month...
Are you lost without Lost? In beta trials around Britain,
fans of the supernatural have been ditching the Ouija boards and
Tarot cards and turning to SMS text-delivery TV reminder service
whensiton.com, to provide them with an accurate glimpse of the
future...
[Register and post your own comments on
this report below...]
Whenitson.com, which launches in October
2006, is the all-seeing-eye of TV. Whatever it is and whenever
it’s on, they know about it. And now, so do TV fans
everywhere.
Whensiton.com is the only TV guide that lets you find out when
new series are starting, whether it’s the latest season of your
favourite TV show or a completely new series.
Whensiton.com has been piloted in selected parts of the UK since
June 2006, and it is ghostly goings on that has attracted most
enquiries since the site launched. The Top 5 most-searched
programmes on since are Supernatural, US smash-hit Ghost
Whisperer, Most Haunted, Lost Season 3, and Bones.
Reminders by text drives the service
The service is available to everyone: all they have to do is
fill in their mobile number and the name of the TV series you
want to find out about on the website or by text and they’ll be
sent a reminder by text two weeks before the series is due to
start whether that’s this month, next month or next year.
Missing the opening episode of a new series is problem familiar
to every TV viewer. Indeed it was this experience that provided
the inspiration for WhensItOn.com’s creator Mark Coppel.
“I got sick of missing the opening episodes of new series and
began to wonder how many other people there were like me. The
answer appears to be thousands: the response we’ve had since
launch has been phenomenal.”
Proving popular for the Long Tail of TV
Mark admits the popular appeal of ectoplasm was a surprise at
first: “When the site launched, I thought it would be programmes
like Extras and Spooks that topped the polls, but programmes
like those are heavily promoted. With the exception of Lost
Season 3, it has been the slightly more obscure series and
channels that are pulling in the most enquiries.”
Every fortnight in the UK, 9,300 distinct programmes are
broadcast (That’s over 150,000 broadcasts in total which shows
just how many repeats there are!). Only 0.05% - or around 42
programmes each week are new series. It’s been like looking for
a needle in a haystack until now.
The TV guide has been such a success, Whensiton.com, now has
plans to extend its service to concerts, sporting events, films,
DVDs, video games and even theatre.
The service sees itself well placed to serve consumers in the
multichannel, fractured media world. The average UK viewer
spends 22-32 hours per month watching TV. The lower figure is
for summer viewing, while the higher figure is for winter
viewing. In January 1996 there were 4.9 million homes with
multi-channel capability in January 2006 this had risen to 16.8
million.
About Whenitson:
Whensiton.com is quick, easy and safe. Customers just fill in
their mobile number and the name of the TV series they want to
find out about. Customers will be sent a reminder by text two
weeks before the series is due to start whether that’s this
month, next month or next year. Whensiton is also available from
your mobile. Simply Text TV and the name of the programme to
82540. Eg TV Top Gear to 82540. Individual New Series Alerts
cost £1.50 each. If a new series is currently running then you
can get a weekly text reminder for only 25 pence. Customers can
cancel your reminder at anytime by simply texting STOP to 82540.
Customers can make doubly sure they don’t miss out on their
favourite shows – by simply entering their email address. Every
time a reminder is sent to their mobile, they will receive an
email update as well, free of charge. whensiton.com
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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