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i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall
• YouTube gets into Top Gear
• Goldfarming for Fun and Profit

Related Articles

• Media Landscape vs. Media Ghetto

  Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more

• Approaching the Crossover

  Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more

• Winning the Vote on the Web

  In the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President. more

• Cartoon Safety

  Concern over the child safety online remains a hot topic. According to Government child protection agency, the Child Exploitation and Online Protection Centre (CEOP), around one in four children who make friends online then go and meet them offline. Tim Hoang reports on a new initiative. more

• Mobile Forecast

  There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls. more

Related Events

What Happens to Newspapers?

When: October 28th, 2008
Location: Zigfrid von Underbelly, 11 Hoxton Square, London, N1 6NU
Price: Reduced to £25.00 if you are eligible for a discount.

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Social Media for Business

When: July 3rd, 2008
Location: University of Westminster
Price: £175.00 Reduced to £150.00 if you are eligible for a discount.

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Beers & Innovation 12: Clients in the Wild

When: November 20th, 2007
Location: The CC Club, The Trocadero, London
Price: Reduced to £25.00 if you are eligible for a discount.

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Beers & Innovation 6: Social By Design (NMK)

When: November 14th, 2006
Location: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: Reduced to £15.00 if you are eligible for a discount.

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My So-called 2nd Life (NMK)

When: October 24th, 2006
Location: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
Price: £80.00 Reduced to £50.00 if you are eligible for a discount.

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Agency Launch Social Media Division

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"Social media is where search was in 1998," says the CEO of Spannerworks, as they launch a social media services divsion and a guidebook you can download...

Search engine marketing firm Spannerworks launched a Social Media division on 27th September 2006, with services to help brand and media owners implement effective strategy in this area...

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Social media is being positioned as Spannerworks’ third division, joining to its existing paid and natural search marketing specialist teams.

As well as offering research, analysis, training and consultancy services, it is making serious investments in developing new software and content services to help brands engage with social media.

Spannerworks’ eBook “What is social media?” published on 27th September can be downloaded from: www.spannerworks.com/ebooks.

Future of search bound up with social media

The company, which was voted number one search marketing agency by readers of Marketing and Revolution magazines this year, said that the future of search and the wider marketing industry was closely bound up with the social media revolution.

Antony Mayfield, Head of Content & Media at Spannerworks, said: “For a lot of brand and media owners, the most important thing is to get a clear handle on what social media means to them now, and how it will evolve in the coming years.”

Brands need a social media strategy

“When you see more traffic delivered to HMV’s website by MySpace than one of the major search engines, one thing is clear: brands need a strategy for social media.”

Arjo Ghosh, founder and CEO of Spannerworks said: “Social media is where search engine marketing was in 1998.”

“There was a huge amount of interest and enthusiasm for new electronic communications media, especially email and search engines. The first thing that needed to happen was education and the second was building a whole new marketing toolset – that’s where we are with social media right now.”

More information about Spannerworks Social Media can be found at: www.spannerworks.com/social-media

About Spannerworks:
Spannerworks was voted the number one search engine marketing firm in the UK by readers of Marketing, Revolution and Marketing Direct magazines in 2006. Founded in 1997 Spannerworks offers paid and natural search engine marketing services. It employs an approach to its services based on ethical techniques of search engine optimisation (SEO) and jargon-free, common-sense methodology. The firm employs 50 people and is based in the city of Brighton & Hove, UK. www.spannerworks.com