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Branded Content & easyMoney Viral Game
StumbleUponIn an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios...
In an imaginative foray into the terrain of branded
content, digital marketing agency Kerb has developed a viral
marketing game for easyMoney car insurance, in which rival
insurance firms are hunted down by easyGroup owner
Stelios....
[Register and post your own comments on
this article below...]
The online game, Insurance Hunter, went live on 15 December on
the easyMoney website and across leading gaming sites. The game
depicts rival car insurance brands that are being chased and
obliterated by Stelios, and is a humorous take on the 1980's
arcade game 'Spy Hunter'.
easyMoney.com provides online financial services including
easyMoney.com car insurance with cover for as little as £10 a
month.
Brands rivals included in the game
The car insurers depicted in the game are notable for their
well-known icons and branding, such as the piercing ring of a
red telephone, a theme park elephant, a British bulldog and an
over-sized blue rat. Each opponent is unique and possesses its
own sound effect, and each must be hunted down with a different
weapon.
The game is built in Flash 8, and makes use of the most
sophisticated programming skills in viral marketing. Kerb
completed the project in under three weeks, and the game adds to
its growing portfolio of work for easyGroup.
Jim McNiven, managing director of Kerb, comments: "This is
another great viral marketing game that we've developed for
easyGroup. We pulled together the imagination and animation
skills of our team to develop 12 enemies for Stelios to destroy.
It's one of the best Flash games out there at the moment in
terms of playability and humour."
Stelios, easyGroup chairman, comments: "All easyGroup
companies enjoy making serious corporate points in a
light-hearted manner. The point behind this game is that the
competitors of easyMoney.com car insurance provide supposed
benefits and added services, which are not always wanted or
needed. They do, however, always allow these competitors to
charge consumers more money."
About Kerb:
Kerb is a successful full-service digital marketing agency with
almost ten years industry experience. It has developed a
reputation for efficient and reliable project delivery that
meets marketing objectives. The company's clients include
the BBC, Disney and Sony Playstation. Kerb discovered the Holy
Grail of animation - how to transfer Flash animation to a
broadcast quality format. In 2004 Kerb was awarded "Best
Game" at the Flash Film Festival in New York for Microlife,
and was in NMA's Top 10 Most Respected agencies for the
third year running. Its largest project completed this year was
a CDROM commissioned by the Institute of Psychiatry at Kings
College London, containing eight interactive sessions to help
depressed teens. In 2005, Kerb has been busy creating content
for the BBC digital curriculum, and broadband games and mobile
content for Disney. www.kerb.co.uk
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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