Augmented Reality continues to cut inroads into marketing with the launch of a social mobile app which claims to be the first of its type to enable visual and audio recognition. New Media Knowledge took a closer look as investment floods into the sector. By Chris Lee.
39% of companies in the UK are yet to develop their website to work on mobile devices, according to a new report released this month. With an increasing focus on the web and e-commerce for sales, this is an alarming figure. By Ian Simpson.
It is no news that the mobile sector in marketing and advertising has become perhaps the most promising one, regarding its potential profitability for businesses this year. However, the segment has also turned out quite challenging to succeed in, especially for companies that failed to develop efficient mobile –specific marketing strategies and further realize them. By Anton Ruin.
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April. more
Interesting article on The Economist more
Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce. more
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading. more
The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services. more
Next Gen Mobile Apps Panel Launches
Launched earlier this month, the University of Oxford Next Generation Mobile
Applications Panel is already attracting some of the best and most creative thinkers in
the mobile applications industry...
University of Oxford Launches Next Generation Mobile
Launched earlier this month, the University of Oxford Next
Generation Mobile Applications Panel is already attracting some
of the best and most creative thinkers in the mobile apps
industry, gaining 165+ members in its first 10 days.
This web discussion forum is a joint Oxford University
initiative between industry and the Department of Continuing
The Next Generation Mobile Applications Panel will bring
together the best thinkers in the telecoms industry and enable
the discussion of thoughts and ideas on all aspects of Mobile
Applications with other like-minded members of the
A quarterly journal will also be produced to enable the most
interesting topics and insightful comments to be published under
the auspices of the Oxford University Next Generation Mobile
Chaired by Ajit Jaokar, Futuretext Publishing and the Forum
Moderator, and Tomi Ahonen, author and 3G Consultant, the
forum is free to join and is sponsored by the University of
Oxford Electronics and Telecoms Programme.
To register for the forum visit http://openmoodle.conted.ox.ac.uk
You can register using the "create new account"
section on the right-hand side of the above webpage (ignore the
references to "courses").