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Blogs Move Up UK Publishers' Agenda
StumbleUponPublishers' blogs and user-generated content (UGC) have debuted on the Association of Online Publishers' annual Awards shortlist. With UGC rocketing, the online publishing industry are using blogs and community-driven content to boost their proposition...
Publishers’ blogs and user-generated content (UGC) have debuted on the Association of Online Publishers’ (AOP) annual Awards shortlist. With UGC moving centre stage, blogs and community-driven content are increasingly being used by the online publishing industry to boost its proposition...[Register and post your own comments on this article below...]
Q4Music.com’s blog (www.Q4music.com/blog) published by Emap Performance Interactive, The Guardian blogs (http://blogs.Guardian.co.uk), the BBC’s London bombs amateur video footage on its BBC News Player (www.BBC.co.uk/news), and VNU Business Publications’ Newsgator aggregation tool (www.VNUNet.com/Newsgator) have all been shortlisted in the Innovation category of the AOP Online Publishing Awards 2005.
Commercial innovation clustering around blogs
Alexandra White, director of AOP, commented: “The sheer breadth and diversity of the 2005 shortlist is testament to the degree of editorial - and commercial - innovation and creativity, which is happening in the UK online publishing industry at the moment.”
The inclusion of blogs and user generated content to this year’s shortlist is a reflection of a growing acceptance by the UK’s premier publishers towards harnessing more user-generated and community-driven content within their online propositions.
Also shortlisted in the category were www.Blinkx.tv, AdGenie on www.AutoExpress.co.uk by Dennis Interactive, the Sun Online TV Video News on TheSun.co.uk, and The Scotsman’s online archive (www.archive.scotsman.com).
Event-led websites also shine
The AOP Awards, now in its fourth year, has been established as a showcase of the most innovative and high-quality online content in the UK. Some 220 entries were received for the prestigious Awards, which will be presented at a celebratory dinner on 7 October at the London Hilton Park Lane, following the AOP Online Publishing Conference 2005, themed Content Matters.
The 2005 shortlist also features some of the best UK event-led websites from the past year, such as UKRadioAid (www.UKRadioaid.com), the BBC’s Olympics (www.BBC.co.uk/Olympics) and Proms (www.BBC.co.uk/proms) websites, and Reuters’ Interactive TV Channel, all featuring substantial video coverage, as well as several products aimed at the mobile market, such as Dennis’ Maxim Mobile and The Wall Street Journal for Blackberry.
AOP is holding a forum for publishers on blogs and user-generated content on the afternoon of 21 September, featuring case studies from Associated New Media, the BBC, Caspian Publishing and Menshealth.
For more information about the AOP Conference, Awards or forums in 2005, visit www.ukaop.org.uk/awards or email Lisa Quinlan Rahman at: events@ukaop.org.uk or call 020 7400 7532.
About the AOP:
The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Together they publish around 1,150 products and attract more than five billion page impressions per month. AOP presents a unified voice to industry and Government,specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement. www.ukaop.org.uk
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
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