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New Venture Auctions Online Ad Space

By: NMK Created on: August 15th, 2005
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An interesting UK venture modelled along eBay lines has just got off the blocks - except this site auctions internet ad space. So how does the trading revolution's latest offspring work?

An interesting new venture has just got off the blocks in the UK , modelled along eBay lines except this site auctions internet ad space. So how can you, as they claim, maximise online ad revenue by auctioning spare inventory on

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Blankspace have developed a unique trading platform aimed exclusively at buyers and sellers of online advertising space.

Operating along similar lines to the internationally acclaimed ebay, it allows media owners to sell web advertising space by auction or buy it now prices. It provides a boost to owners of websites forced to sell space through syndicates or by banner swapping, by increasing the value of their space and ultimately delivering greater profit.

"Lots of sites aren't big enough to interest the big advertisers and have limited options for selling ad space, Ultimately they get a very low rate for their traffic. We hope to enable them to increase the value of their space and boost revenue." Nick York MD Blankspace Ltd

The site is ideally suited to small niche sites, sites selling surplus space in a hurry or sites selling premium one-off slots. You decide the price and wait for new customers to buy or bid.

Blankspace are currently building a database of users and are actively seeking out new partners, with a view to promoting the site heavily in the next few months.


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