Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.


The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.


Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.


Related Articles

New Venture Auctions Online Ad Space

By: NMK Created on: August 15th, 2005
Bookmark this article with: Delicious Digg StumbleUpon

An interesting UK venture modelled along eBay lines has just got off the blocks - except this site auctions internet ad space. So how does the trading revolution's latest offspring work?

An interesting new venture has just got off the blocks in the UK , modelled along eBay lines except this site auctions internet ad space. So how can you, as they claim, maximise online ad revenue by auctioning spare inventory on

[Register and post your comments on this story below...]

Blankspace have developed a unique trading platform aimed exclusively at buyers and sellers of online advertising space.

Operating along similar lines to the internationally acclaimed ebay, it allows media owners to sell web advertising space by auction or buy it now prices. It provides a boost to owners of websites forced to sell space through syndicates or by banner swapping, by increasing the value of their space and ultimately delivering greater profit.

"Lots of sites aren't big enough to interest the big advertisers and have limited options for selling ad space, Ultimately they get a very low rate for their traffic. We hope to enable them to increase the value of their space and boost revenue." Nick York MD Blankspace Ltd

The site is ideally suited to small niche sites, sites selling surplus space in a hurry or sites selling premium one-off slots. You decide the price and wait for new customers to buy or bid.

Blankspace are currently building a database of users and are actively seeking out new partners, with a view to promoting the site heavily in the next few months.


For more information please visit


You must be logged in to comment.

Log into NMK


Lost Password?


For the latest news from NMK enter your email address and click subscribe: