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AOP Awards Expand To Reflect Change

The UK Association of Online Publishers (AOP) has launched its 2005 AOP Online Publishing Awards, expanding the number of award categories to refect growth and change in the industry...

The UK Association of Online Publishers (AOP) has launched its 2005 AOP Online Publishing Awards, expanding the number of award categories to refect growth and change in the industry...

New categories to be introduced at the London Hilton on 7th October, will include Commercial partnership 2005, Use of new digital platform 2005, and Cross-media project 2005, reflecting the rapidly changing digital publishing landscape.

This year backing comes from headline sponsor DoubleClick, media partner Revolution and online media partner Brand Republic.

New categories

In recognition of the opportunities created by the web for developing dynamic and successful relationships with advertisers, agencies and suppliers, AOP has introduced the category 'Commercial partnership 2005'. It has also responded to the growing importance of mobile, email, broadband, blogs and RSS, with the introduction of the category, 'Use of new digital platform 2005'.

Cross-media recognition

The AOP Online Publishing Awards 2005 will also applaud integration and the creation of original content and ideas across a mix of media in the category Cross-media project 2005. What were formerly known as the editor and digital product or service awards, re-emerge as Editorial team 2005 and Website 2005.

The AOP Online Publishing Awards 2005 will be presented at a celebratory awards dinner on 7th October at the London Hilton, Park Lane, following a one-day Conference on online publishing issues.

Conference tackles branded content

The one-day AOP Online Publishing Conference is themed 'Content Matters' and will bring together some of the biggest names in UK online publishing to explore the challenges facing originators of branded, quality content, plus the technology and trends they must be aware of to win the battle for engagement.

The conference takes place on the same day - 7 October at the London Hilton, Park Lane - as the awards which will be hosted that evening.

Awards Entry Details:

The deadline for entries is 29 July 2005 and entry forms are downloadable from www.ukaop.org.uk/awards

For more details contact: Lisa Quinlan on 020 7400 7532 or lisa.quinlan@ukaop.org.uk

www.ukaop.org.uk