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Levi's Search For Girls Heroes Online
Levi's are asking young women to nominate their most insprational female role model
via the Girls Only area of the Levi's® Europe website...
All you laydeez out there listen up. Who is the most
influential female person in your life? Levi's® Europe
invites you to share your inspiration online...
Young women are interested in and influenced by role models.
Through Levi's ongoing research and dialogue with their
female target audience, they have found that modern girls are
inspired by independently minded women, not always famous, but
women who inspire through what they know, what they think, and
what they accomplish.
They also note that the boundaries for inspiration are
continually expanding across countries through travel, personal
and working lives, media, and knowledge-sharing.
In the Girls Only section on
www.eu.levi.com/girls they are inviting all
girls to nominate the most inspirational female they know from
anywhere in Europe. Is she a DJ, a Writer, an Artist, an
Activist, a Dancer, a Bus Driver, a Charity Worker, a Singer, a
Teacher, or your Mum, Aunty or even your Grandma? It could be
this woman has an interesting job or because she's
accomplished something you admire.
Deadline for submissions:
Whoever she is, Levi's are asking all visitors to nominate
their inspiration so she may be profiled on Girls Only.
Nominations can be submitted from 22nd July until 15th September
to this Profile Competition on
www.eu.levi.com/girls. All you need to do is
write briefly about your selected person and why you think
she's great and deserves a nomination, and submit your
entry.
Competition Prize:
A small panel of 'experts' will judge this competition:
Our Girls Only Editor, the Levi's Digital Marketing Manager,
and the Creative Director of Levi's web agency,
Lateral. The
winning entrant (nominator) will win an iPod. And the woman
nominated by the winner will have a profile written about her by
the Girls Only Editor.
About Levi's Europe:
Levi's® Europe continues the focus on digital marketing
innovation by expanding its Euro-pean website,
http://www.eu.levi.com, aimed at their target
audience of 15-24 year old girls and guys. The website,
developed by Levi's® Europe's digital marketing agency
Lateral, has already won two LIAA's, a BIMA, Cyber Lion, and
a One Show Merit.
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