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UK Mobile Ticketing Takes Global Award
StumbleUponMobiqa, an Edinburgh-based technology company supplying fully optimised barcodes to mobile phones, won a global award for its newest product at the 2005 Global Messaging Awards last week...
Mobiqa, an Edinburgh-based world leading technology company supplying fully optimised barcodes to mobile phones, won a global award for its newest product at the 2005 Global Messaging Awards in London last week (15 June 2005).[Register and post your own comments on this article below...]
It was one of two UK companies that triumphed at the global awards ceremony held at The Royal Garden Hotel in London on 15 June. The other winning service was 82ASK - answers at your fingertips, produced by Cambrige-based Re5ult Ltd.
Other UK firms shortlisted this year were:
• Flytext for the Orange Wednesday campaign (best use of interactivity)
• M-bar-go special offers by The Light Agency (best use of interactivity)
• 82ASK - answers at your fingertips, RE5ULT Ltd (Best Content or information service)
• O2 and Yospace take to the catwalk for Mobile Models campaign, Yospace (Best use in combination with media)
• Bango Service - Bango (Best M-commerce application or service)
• mixipix cartoon messaging servic, mixipix, Scotland
• SpinVox Voicemail to SMS, Spinvox
• SSEYO miniMIXA Tao Group United Kingdom (all for Best Mobile Messaging Innovation category)
Mobiqa's Mobi-pass™ won the Best Mobile Messaging Innovation award. The Mobi-pass™, described as the next generation of secure event ticketing, issues a photograph of the customer and the event ticket in one text message. The product is aimed at event organisers and major event venues, and simplifies event ticketing and provides an additional level of security never seen before, eliminating the problems associated with touting, counterfeiting and proof of identity.
Ronnie Forbes, Technical Director and founder of Mobiqa, who picked up the award, commented; "This is a very significant award for us as it recognises Mobiqa's innovation and success amongst an international range of high quality companies in the mobile entertainment industry.
"Mobiqa was selected for delivering an extremely innovative use of camera phones and MMS to solve real world industry challenges. The simplicity and elegance of the solution makes it easy for consumers to use and ticket agents to adopt.
"The use of our technology is growing around the world including the Far East and North America. Every week, we're seeing our technology in action in events, retail and consumer promotions. There is a real and growing demand for barcode marketing and ticketing and this award only serves to confirm this trend."
Mobiqa has signed license and distribution deals with companies in 22 countries worldwide and the growth of this network of partners is accelerating. The majority of work to date has been carried out in the event ticketing market but the company also has an established and growing presence in the retail and coupon market.
Mobile phone ticketing is currently valued at over $95 million worldwide. Independent research predicts that this will increase to $40 billion by 2009*. (Source: Juniper Research 2004)
The Global Messaging Awards attracted more than 110 entries from 23 countries on 5 continents reflecting the global nature of the industry. The aim of the Awards is to honour the people, organisations and companies that have delivered new ideas, technologies and innovations that have helped shape the mobile entertainment industry over the past year.
Mobiqa has signed license and distribution deals with companies in 22 countries worldwide and the growth of this network of partners is accelerating. The majority of work to date has been carried out in the event ticketing market but the company also has an established and growing presence in the retail and coupon market.
About Mobiqua:
Mobiqa is a technology company delivering commercial applications for mobile phones around ticketing, vouchers and promotions. Mobiqa's services are based on the delivery of standard barcodes to mobile phones via SMS and MMS. The company has created a number of 'world firsts' in concert and event ticketing as well as multimedia promotions. A private limited company headquartered in Edinburgh, it was founded by Ronnie Forbes in 2002. The concept of delivering barcodes to mobile phones was his original idea.
About the Global Messaging Awards:
The Global Messaging Awards are organised in assoction with 160characters160characters, Informa Telecoms & Media and the Mobile Data Association. For more details on the Awards, and a full list of all the winners and shortlisted companies in each category, visit www.160characters.org
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