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i-design 08 - 3D to 5D
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
more- More Web 2.0 Needed In Schools
- UK Council for Child Internet Safety Launches
- US Presidential Election Gets Social
- i-design 08 - Brendan Dawes, My Interactive
- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
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MIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
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New Directions In Search (NMK)
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Wasted Government Websites & Search
StumbleUponThe paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight...
Liberal Democrat MP for Brent East, Sarah Teather, heavily criticised the Government's web presence in The Guardian on the 8th December, describing it as 'an embarrassment'...[Register and post your own comments on this article below...]
Her criticism hinges on the increasing number of government websites with a tiny number of visitors every month. This extreme level of low-traffic was explored in an article in The Guardian entitled The websites nobody wants.
The Guardian's Michael Cross noted that "The Department for Culture, Media and Sport is responsible for 11 websites, including what may be the least-visited on the web. UK World Heritage Sites (www.ukworldheritage.org.uk) managed just 77 unique visitors last year.
Warren Cowen, managing director of Greenlight, suggests the Government should be using SEM as part of its web strategy to make websites more visible on the web and justify their expense.
Warren comments: "The Government has adopted a 'build it and they will come' approach to its websites in an attempt to disseminate information online. However, it appears that some government organisations aren't considering what information people want and how they are actually searching for it. Some of the information government websites is useful and sought after, but not so easily accessible."
Warren believes government organisations should be using expert Search Engine Marketing (SEM) consultants to facilitate the best use of their spend. For example, Greenlight worked with The Energy Saving Trust to review the information that citizens were requesting before building a web strategy that visitors could utilise.
Greenlight is a leading Search Engine Marketing (SEM) consultancy with a proven track record of delivering innovative, targeted and accountable Search Engine Marketing campaigns. The company specialises in improving client positioning and website visibility in the top search engines, as well as driving traffic to its clients' websites.
About Greenlight:
Search Engine Marketing (SEM) consultancy Greenlight launched its specialist training arm, Catalyst on 10 November. The new division's remit is to demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes. For more information email greenlight@midnight.co.uk or visit
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