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Writing for the Web (One Day)

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Part 2: IPTV & the Future of Mobile TV

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Personalised Mobile Moves Up A Gear

Creative media content company TLMH has entered the mobile entertainment industry with a new technology enabling people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobiles...

Creative media content company TLMH has entered the mobile entertainment industry with a revolutionary new technology that enables people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobile phones...

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TLMH can white label the service for use by IP owners, advertisers, sports organisations and businesses, and using the technology, organisations can market goods and services creatively through several media down to the smallest screen of a mobile phone.

The service will open up a whole new dimension to the mobile entertainment and marketing worlds as it is entirely interactive, with the consumer becoming personally involved.

Although the technology is complex, the user process is very simple: A picture or video clip is sent to TLMH which combines it flawlessly into another piece of film or a photograph. The image can be sent via mobile phone MMS (multimedia messaging services) or uploaded via the web, to TLMH and is returned, showing, for instance, the customer arm in arm with a celebrity of their choice, or lazing on a beach in their dream holiday destination.

Personalised marketing gets granular

The end product is of such a high quality that it cannot easily be detected as being made from two pictures or video clips.

Tony Klinger, Chief Executive, TLMH, says: “The new technology will have considerable implications for mobile entertainment and marketing, as it will enable businesses to place the customer in the picture next to the product. This is then saved as wallpaper on the consumer’s mobile phone, a constant reminder of the product and giving the company that first step towards the personalised marketing relationship that has become so important in the twenty-first century.”

About Production TLMH Limited:
The launch of Production TLMH Limited is a major step towards new mobile content creation. TLMH has an award-winning team of writers, producers and directors with a combined total of 75 years of expertise in film and media production for large and small screens. The company utilises its vast cross-media skills to bring mainstream graphic and film production qualities and techniques to the mobile screen. TLMH is headed by Tony Klinger, who has an outstanding international reputation as a hands-on, multi-award winning production executive, writer, producer and director with extensive international commercial experience. It is chaired by Colin Davis, a senior and experienced director of telecommunication enterprise who was previously the managing director of the UK cellular telephone company Cellnet (now 02) during a four-year period of major system and market growth.