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BBC Promote User-led Video Messaging
User-generated content is to the fore again in the messaging service from VoxSurf, enabling fans to comment on England World Cup qualifiers in the 'Your Shout' video messaging trial launched by BBC Match of the Day...
User-generated content is to the fore again in the messaging
service from VoxSurf, enabling fans to comment on England World
Cup qualifiers in the 'Your Shout' video messaging trial
launched by BBC Match of the Day...
[Register and post your own comments on
this article below...]
VoxSurf, the London-based video messaging solution provider,
announced on 13 October that the BBC has deployed its technology
to power a new trial called 'Your Shout!' The trial
allows football fans to send in 3G video messages with their
opinions on the crucial England internationals and during
Football Focus broadcasts.
Simply by making a video call to 62001 and following the
on-screen instructions football fans can leave their comments,
with the best content broadcast on live TV during and after the
matches, which are being covered live on Match of the Day. The
best videos will also be shown on the BBC Sport website.
Mobile video messaging in TV programmes
The trial is based on VoxSurf's VxOne video messaging
technology, customised for the BBC. Once video messages are
received they are immediately sent to the Match of the Day
editorial team as emails. Additionally, the system retains the
caller's number, enabling them to be contacted for further
opinions or quotes.
It extends BBC Sport's current usage of video messaging
capabilities, which is being used on Football Focus, the
BBC's Saturday lunchtime football show. Video clips are
submitted to Football Focus and then broadcast on the following
week's show as well as the Football Focus website.
Audience pundits get on-show airing
"The 'Your Shout!' trial is a world first - we
haven't seen another method that applies video messaging to
allow users to interact with and contribute to live TV
broadcasting," commented Andy Munarriz, co-founder of
VoxSurf.
"It combines the immediacy of the phone with the excitement
of video to allow anyone to create personalised content and
become a football pundit. With 3G becoming mainstream we see
major opportunities for leading broadcasters to get even closer
to their viewers."
About VoxSurf Ltd:
VoxSurf, an industry pioneer in next-generation messaging,
offers IP-based voicemail, videomail and unified messaging
solutions to mobile, fixed line and broadband operators, as well
as media organisations. VoxSurf's VxOne voice and video
messaging platform delivers flexibility and interoperability,
built upon open standards using VoxSurf's extensive
experience in VoiceXML and IP-based messaging. The video
messaging platform offers the industry an advanced user
interface, combining power and flexibility in a completely
interactive experience that extends beyond just sending and
receiving videomails. VxOne delivers a fully functional video
portal that launches a rich multi-media experience at the touch
of a button - through a simple videocall.
www.voxsurf.com
NMK Event: User Generated Content: The Real
Deal? – November 8 2005
Speakers from: Four Docs (Channel 4), MoblogUK, Scoopt,
Microsoft (MSN Spaces), Lateral (on the Levi's Antidote
project), Guardian Unlimited, and Futurescape.
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