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MIVA & blinkx Recast Search Economics?
StumbleUponSearch marketing and performance outfit MIVA are first to sign-up to cross-media search firm blinkx's Smart Ads Platform. A global distribution partnership, it marries key parts of their offerings for a better deal for consumers and advertisers, they say...
Search marketing and performance outfit MIVA are the first
to sign-up to cross-media search firm blinkx's Smart Ads
Platform. A global distribution partnership, it marries key
parts of their offerings for a better deal for consumers and
advertisers, they say...
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on this article below...]
MIVA, the independent performance marketing network and
integrated multimedia search firm blinkx, the "smartest
thing on your computer and on the Web", announced a global
agreement on 5 November which will allow blinkx to deliver
contextually targeted advertising to users, via the new blinkx
Smart Ads Platform.
Under the terms of the deal, blinkx users will be able to link
straight to geo-targeted, content-related paid-listings provided
by MIVA. The blinkx toolbar and blinkx's video search
engine, www.blinkx.tv have millions of users and the new Smart
Ads Platform will allow blinkx to deliver targeted paid-listings
from MIVA's extensive network to that audience.
Ads refelect users's current desktop activity
Traditional keyword advertising requires a search in order to
generate a relevant ad. The Smart Ads Platform is unique in that
it is able to understand the context of a user's current
desktop activity and use that understanding to automatically
link users to a relevant ad. This higher level of precision
should benefit blinkx users and MIVA advertisers alike,
delivering more targeted revenue opportunities to advertisers
and a more focused experience for users.
"The partnership with blinkx extends MIVA's reach into
the growing desktop search space on a global level, which
enables us to introduce our advertisers to a greater variety of
Internet users," said Seb Bishop, Chief Marketing Officer
of MIVA. "blinkx's unique method of retrieving
information from different sources is a perfect fit with
MIVA's philosophy of allowing our advertisers to reach the
right people at the right time, regardless of what they are
doing on their computer."
Connecting buyers & sellers through context
Suranga Chandratillake, CTO and Founder, blinkx said: "We're pleased to launch our new Smart Ads Platform in conjunction with MIVA; the alliance provides a strong foundation upon which we intend to launch our revenue strategy."
"MIVA's strength lies in their ability to connect
buyers and sellers at the right time," he continued.
"Their creative approach, combined with blinkx's unique
technology will provide a direct and, above all, highly relevant
link between advertisers and users. blinkx is already
re-defining search, we believe this partnership with the leading
independent Performance Marketing Network, will allow us to
re-define the economics of search."
It's certainly a bold claim, and an interesting advertising
model, edging closer to the personalised vision of the internet
once trumpteted so loudly. The industry will be keeping an eye
on this deal, and wondering who's next to sign up for or to
challenge the Smart Ads Platform...
About MIVA:
MIVA is a
leading independent Performance Marketing Network, dedicated
exclusively to helping businesses grow. MIVA connects millions
of buyers with sellers at exactly the right place and time. MIVA
delivers qualified leads to advertisers, helps maximise revenue
for partners, facilitates commerce for online merchants and
provides relevant information to customers. The Company has
relationships with more than 100,000 customers, spanning North
America, Europe and Asia.
About blinkx:
blinkx, "the smartest thing on your computer and on the
Web", is changing the way that people think about search.
Only blinkx can harness the desktop, Web and TV - unifying
content with a one stop search tool. Available to users on the
Web at www.blinkx.com and www.blinkx.tv, as
well as free to download, blinkx automatically and intelligently
links to content anywhere and in any format, on the Web, on the
desktop and even on TV. blinkx's conceptual toolbar means
users are no longer limited to keyword search; instead, blinkx
assesses all the information that the user is actively viewing,
and automatically recommends and retrieves relevant content,
from local, Web and TV searches, based on context. In addition,
www.blinkx.tv makes thousands of hours of TV content fully
searchable and available on demand for the first time.
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